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United States | Great Britain | South America
Revitalized communication and marketing acumen during a purposeful hiatus encompassing transformative journeys and profound self-reflection; strengthened social media marketing and writing expertise by completing online courses on digital marketing and technical writing
Developed and launched this online portfolio showcasing past work and expertise in web design, content strategy, video production, writing, and marketing
Currently helping the Office of Global Engagement at the University of Georgia through a temporary student advising and recruiting position
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All Souls Fellowship | Decatur, Georgia
Drove a 10% growth in contributions and attendance by formulating the organization's first communication and marketing program and calendar, which included email marketing campaigns, printed assets, and an optimized web and social media strategy
Generated a 30% increase in website traffic, a 100% rise in social media engagement, and gained a consistently high email campaign reading rate as head of email and online content
Pioneered a content strategy by recruiting and supervising a team of eight creators while acquiring insight into online marketing trends, keeping strategies up-to-date, and ensuring quality, brand style, and on-schedule project delivery
Managed 1300+ profiles in the organization-wide CRM-like member relationship management (MRM) platform; as administrator, ensured data was current, accurate, and secure, and wrote platform educational resources for staff and members
Leveraged MRM to build queries and reports to communicate key analytics; built and distributed electronic communication through the MRM; updated the coding for email campaigns and templates
Liaised with ministries organization-wide to provide program marketing counsel and harmonize messaging across the organization, resulting in further brand development and production of engaging promotional assets
Led a six-person Communications Advisement Board to establish a comprehensive PR strategy for resuming in-person services after the pandemic; collaborated with cross-functional teams to ensure a seamless transition that prioritized community well-being
Coordinated two national conferences, annual stakeholder meetings, and over 20 community events; event management spanned from concept development to forming a planning team, to hiring vendors–all resulting in smooth processes and positive feedback
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Georgia Institute of Technology | Atlanta, GA
Advised 600+ Georgia Tech students through the education abroad process, helping students find the best program to fit their goals, and assuring well-ordered experiences throughout their study abroad
Created and led recruitment plans for 100+ college study abroad programs; designed, wrote, sent, and monitored email, print, social, and digital campaigns, increasing Oxford Program participation by 19% over three years
Directed end-to-end application process for students in 15+ study abroad programs, ensuring seamless coordination among stakeholders; analyzed application CRM data to make recommendations for growth and improvement at all stages of the application funnel
Collaborated with University Communications to implement program website redesigns to increase web traffic; implemented redesigns and regular site updates through Drupel
Communicated with prospective applicants and families to answer program-related questions; designed and presented information sessions to large audiences at Georgia Tech’s annual recruiting events and also to freshman auditorium classes
Hired and led four student workers; trained those students in recruitment marketing techniques and expanded their roles to deliver program information during 30 campus sessions and classes
Represented Georgia Tech Education Abroad as a spokesperson at national conferences and among programs at Georgia Tech, strengthening institutional partnerships and raising awareness of international opportunities
Led administrative activities for Oxford and Pacific Programs, ensuring compliance and improving organizational effectiveness; developed budgets, prepared financial reports, maintained records, and orchestrated events, resulting in enhanced operational efficiency
Planned all logistics for the Oxford and Pacific programs simultaneously; coordination for these programs involved marketing, orienting participants, and securing travel and classroom arrangements for 170+ students, faculty, and staff across 10 international cities
Recruited and supervised 15 travel group leaders for the Georgia Tech Oxford Program, providing seamless travel logistics, resolving program crises, and adjudicating student discipline cases