GT Exchange Programs
Project Description / Goals:
Increase study abroad participation for Georgia Tech Exchange Programs for the 2012-13 academic year.
Creative Process and Strategy:
Updated wording, design, and graphics for annual print collaterals (Study Abroad Annual Calendar and GT Exchange Booklet)
Created campaign to recruit for GT Exchange Programs encouraging them to consider a global education through experiential learning.
Skills Used:
Writing
Editing
Content creation
Marketing
Public Relations
Coordinating graphic design
Coordinating print production
Managing distribution
Results:
Expanded audience of campaign by advertising in multiple GT communication channels including student newspaper, social media, student fairs, and display boards around campus.
Increased momentum for cxchange programs as students experienced new media that was modern and in multiple locations.
Increased involvement in exchanges and study abroad in general.
Promotional Calendar
Georgia Tech Study Abroad participants submitted photos for prizes. Winners were also a part of an annual calendar distributed to the GT student body and used for OIE marketing campaigns.
Exchange Booklet
Twenty-four-page informational booklet providing details on all Georgia Tech Exchange Programs.
