All Souls Social Media Strategy Fall 2022
Project Description/Goals:
Pivot from simply conveying details and logistics to sharing stories that represent what life is like in the All Souls Community.
Increase All Souls reach by growing the brand's social media following.
Increase post engagement to foster community and attract new members
Creative Process and Strategy:
Write compelling copy about the people, projects, and passions of All Souls for digital content on Instagram and Facebook.
Capture high-quality photos of people and events to create modern and appealing digital content.
Follow up events with "stories" from participants about what they enjoyed. Personalize posts to allow visitors to picture themselves as a part of the community.
Cumulative Results for August - December 2022:
Facebook reach of 2385 and Instagram reach of 733 (up 49.6%*).
“Median post reactions, comments and shares” up 100%* on Facebook and 212.5%* on Instagram.
12 new followers for Facebook and 20 new followers for Instagram.
*Compared to Meta stats from previous six months
August 2022: All Souls Instagram and Facebook Posts
“I wanted to stay there forever!” - Caroline Schmidt, Age 2
We had so much fun this past Sunday at our Family Fun Day to celebrate summer before our children head back to school. We caught up with old friends, met new ones, enjoyed a cookout, and played together. The bouncy castles, balloon toss, and dodge ball were all hits. We're thankful to Ms. K, our children's director, for suggesting a celebration time; to Jeremy and his crew for grilling our burgers and hotdogs; and to all those who pitched in with food, drinks, and games. Thank you so much–we hope to do it again soon.#asftogether
These pictures were taken by Tia Latoya Photography, @tialatoya. We'll have more of her pictures from last Sunday looping during the break this Sunday.
Skills Used:
Copywriting
Content Creation
Meta Analytics
October 2022: All Souls Instagram and Facebook Posts
Pictures from last Thursday when the women's Thursday morning group prepared shower gifts for New American moms. The shower was organized by our local partner, @FriendsOfRefugees and their program, @EmbraceRefugeeBirthSupport #throwbackthursday #asftogether #JoinTheStory #BeAFriend
Skills Used:
Copywriting
Content Creation
Meta Analytics
November 2022: All Souls Instagram and Facebook Posts
Chili Cook-off Highlights: Over the last few weeks, in the midst of stress, hope, discouragement, responsibilities, joy, and routine - we also took some time to gather for fun and connection. #asftogether #ThrowbackThursday
Skills Used:
Photography
Copywriting
Content Creation
Meta Analytics
November 2022: All Souls Instagram and Facebook Posts
The All Souls staff had our weekly staff meeting today at the Friends of Refugees Hospitality House. The staff of Friends of Refugees, one of our local missions partners, made us breakfast to thank us for hosting their fundraiser a few weeks back. They explained that this house is meant to be a place where the people who are fleeing unfathomable situations can come, feel welcome, and hold gatherings and classes. The staff explained to us that these cups are very common in the country of Afghanistan. Friends of Refugees ordered 3 tea sets to use at the hospitality house so that when refugees from Afghanistan visit, they can feel more comfortable and have a little reminder of home. Friends of Refugees
Skills Used:
Photography
Copywriting
Content Creation
Meta Analytics
December 2022: All Souls Instagram and Facebook Post
Some pics from last Sunday's All Souls Youth Christmas Party! One of our youth group members, Grady, explained what he liked most about the party: "It was really fun to hang out with my age group while still connecting with all of the other kids. I also liked going to the houses of other All Souls members who don’t live near me–and, of course, the food was a huge bonus."... Merry Christmas to all of our youth and their families! Remember to come this Sunday to hear an important announcement about our search for a Minister of Youth and Families. #ASFTogether #ASFYouth #Advent #throwbackthursday
Skills Used:
Copywriting
Content Creation
Meta Analytics