Rebranding: All Souls Fellowship
Project Description/Goals:
Create a “face” (branding) for the church to promote the organization’s brand, people, events, services, and mission.
Creative Process and Strategy:
Identified need to rebrand
Developed a rebranding framework
Tested new branding concepts
Deployed relaunch on all assets and platforms
Solicited input from a committee of members and staff
Results:
Increased excitement and momentum among members.
Confirmed credibility for the organization internally and externally.
